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Dev Accelerator vs Urban Company vs Shringar IPO: Which One Should Retail Investors Pick?
Compare Dev Accelerator, Urban Company, and Shringar IPOs in detail. Check GMP, price band, subscription, and expected listing gains for retail investors in India.

Compare Dev Accelerator, Urban Company, and Shringar IPOs in detail. Check GMP, price band, subscription, and expected listing gains for retail investors in India.

Table of Contents

  • Introduction: Why These IPOs Matter
  • Dev Accelerator IPO: Key Highlights
  • Urban Company IPO: Key Highlights
  • Shringar House of Mangalsutra IPO: Key Highlights
  • Head-to-Head Comparison
  • What Retail Investors Should Know
  • Final Thoughts: Which IPO Looks Strongest?
  • FAQs

Introduction: Why These IPOs Matter

September 2025 has turned out to be one of the busiest months for the IPO market.

Three interesting companies—Dev Accelerator, Urban Company, and Shringar House of Mangalsutra—are hitting the market at the same time. Each IPO has its own size, sector focus, and market potential.

For retail investors in India, this creates both opportunity and confusion. Should you apply for all three? Or focus on the one with the best potential listing gains?

Let’s break it down in detail so you can make a more informed choice.

Dev Accelerator IPO: Key Highlights

Dev Accelerator is raising ₹143.35 crore through a complete fresh issue of 2.35 crore shares. The company is tapping the market with a relatively small issue size compared to its peers.

  • Issue Size: ₹143.35 Cr (fresh issue only).
  • Price Band: ₹56–61 per share.
  • Lot Size: 235 shares.
  • Minimum Retail Investment: ~₹14,335.
  • Bidding Dates: September 10–12, 2025.
  • Allotment Date: September 15, 2025.
  • Listing Date: September 17, 2025.

Demand has been extremely strong. By Day 2, the issue was subscribed over 16 times. Retail demand stood out with oversubscription of nearly 59 times.

Grey Market Premium (GMP) is around ₹10. That translates to an estimated listing price of ~₹71 per share, which is about 16% above the upper price band.

This means strong listing gains are possible, but allotment chances for retail investors remain slim because of the heavy demand.

Urban Company IPO: Key Highlights

Urban Company is the biggest IPO among the three. With an issue size of ₹1,900 crore, it includes both a fresh issue and an offer for sale.

  • Total Issue Size: ₹1,900 Cr.
  • Fresh Issue: ₹472 Cr.
  • Offer for Sale (OFS): ₹1,428 Cr.
  • Price Band: ₹98–103 per share.
  • Lot Size: 145 shares.
  • Minimum Retail Investment: ~₹14,935.
  • Bidding Dates: September 10–12, 2025.
  • Allotment Date: September 15, 2025.
  • Listing Date: September 17, 2025.

By Day 2, Urban Company’s IPO was subscribed 9 times overall. Retail was subscribed ~18 times, while NII demand was ~18 times.

The GMP stood at ₹43, which suggests a possible listing price of ~₹146. That is nearly 42% higher than the upper band price.

Urban Company looks particularly attractive for investors chasing listing gains.

Shringar House of Mangalsutra IPO: Key Highlights

Shringar House of Mangalsutra is raising ₹400.95 crore through a fresh issue of 2.43 crore shares. It is tapping into India’s thriving jewellery sector, which continues to enjoy strong consumer demand.

  • Issue Size: ₹400.95 Cr.
  • Price Band: ₹155–165 per share.
  • Lot Size: 90 shares.
  • Minimum Retail Investment: ~₹14,850.
  • Bidding Dates: September 10–12, 2025.
  • Allotment Date: September 15, 2025.
  • Listing Date: September 17, 2025.

The IPO was subscribed over 8 times by Day 2. Retail subscription touched nearly 10 times. NII demand was strong at ~15 times.

The GMP is around ₹31, implying a listing price near ₹196. That represents about 19% upside from the upper price band.

Head-to-Head Comparison

Here’s a simplified view without tables, using bullets for clarity.

  • Price Band:
    • Dev Accelerator: ₹56–61
    • Urban Company: ₹98–103
    • Shringar: ₹155–165
  • Minimum Retail Investment:
    • Dev Accelerator: ~₹14,335
    • Urban Company: ~₹14,935
    • Shringar: ~₹14,850
  • Subscription Demand (Day 2):
    • Dev Accelerator: ~16× overall
    • Urban Company: ~9× overall
    • Shringar: ~8× overall
  • Grey Market Premium (GMP):
    • Dev Accelerator: ₹10 (~16% upside)
    • Urban Company: ₹43 (~42% upside)
    • Shringar: ₹31 (~19% upside)

Urban Company clearly leads in terms of GMP-based listing gains, while Dev Accelerator shows the highest oversubscription in the retail category.

What Retail Investors Should Know

Retail investors often look at two main factors: listing gains and allotment chances.

  • Dev Accelerator offers moderate GMP returns but faces massive oversubscription, making allotment difficult.
  • Urban Company looks the most rewarding in terms of expected gains, but allotment could also be tough due to strong retail demand.
  • Shringar House of Mangalsutra provides balanced upside potential and may have a slightly better allotment probability compared to Dev Accelerator.

Another point to note is the issue size. Smaller IPOs often see higher oversubscription. Larger IPOs like Urban Company tend to attract more institutional investors, which provides stability.

Investors should also consider sector dynamics. Urban Company operates in the service-tech sector with rapid scalability. Shringar House is in the jewellery market, a traditionally strong industry in India. Dev Accelerator, with its smaller size, may carry higher risk but also flexibility.

Final Thoughts: Which IPO Looks Strongest?

All three IPOs have something to offer, but the choices vary depending on your goal.

  • If your focus is short-term listing gains, Urban Company appears to be the best bet. GMP suggests ~42% upside, the highest among the three.
  • If you want to try your luck in an oversubscribed small-cap IPO, Dev Accelerator is exciting, though allotment is unlikely for most retail investors.
  • If you prefer a middle ground with moderate gains and a strong sector presence, Shringar House of Mangalsutra could be a stable option.

As always, investors should not base decisions only on GMP. Fundamentals, risk tolerance, and long-term outlook matter too.

FAQs

Q1: What are the minimum investments required for these IPOs?
Dev Accelerator ~₹14,335, Urban Company ~₹14,935, Shringar ~₹14,850.

Q2: Which IPO shows the highest GMP listing gain potential?
Urban Company, with a GMP suggesting ~42% listing gains.

Q3: How oversubscribed are these IPOs so far?
Dev Accelerator ~16×, Urban Company ~9×, Shringar ~8× (Day 2 data).

Q4: When will the allotment and listing take place?
Allotment is on September 15, 2025. Listing is on September 17, 2025, for all three IPOs.

 

Q5: Should retail investors apply for all three IPOs?
If budget allows, applying to all increases chances of allotment. For best listing gains, Urban Company looks strongest. For affordable entry, Dev Accelerator is appealing. Shringar offers balanced potential.

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